Orange is the New Black Season 2 premiere dominates the internet

Have friends who subscribe to Netflix? Don't expect to see much of them this weekend — unless you're down to join in on some serious binge watching.

After months of anticipation among fans, the on-demand streaming service finally released Season 2 of its hit series Orange is the New Black in its entirety early Friday morning.

The prison-based U.S. drama, created by author Jenji Kohan, has been a hit among fans and critics alike since its premiere in July 2013. It's so popular that the amount of online chatter it generated before this week's launch is well ahead of the amount that the Emmy Award-winning House Of Cards had generated at the same juncture.

According to Variety, Orange is the New Black has more than twice as many Facebook fans and Twitter followers (14 million strong) as House of Cards. Activity on both social networks ahead of today's release reflects this well.

#OINTBSeason2 was trending on Twitter in Canada for much of Friday, and on Facebook "Orange is the New Black" continues to be the second-most talked-about subject in the country.